A studio service
Slide deck design built for the room it is shown in..
A deck has two jobs and they pull against each other: hold a room while you speak, and still make sense when it is forwarded to someone who was never there. Which job comes first decides almost every design choice after it.
Investment
Three ways to raise.
Fixed price, fixed scope. Pick the tier that matches your raise — from a single deal deck to a full capital-raise kit.
Essential
A sharp investor deck at the length most decks should be — you bring the content, we design it.
5–7 business days
- 12–15 designed slides
- Core investor structure (problem → ask)
- Your brand applied throughout
- Custom charts (market, traction)
- 1 revision round
- Editable PowerPoint source files
Standard
The full raise: we shape the narrative from your inputs at the length investors actually read.
Priority · 4–5 business days
- 15–20 designed slides
- We build the narrative from your inputs
- Full custom chart set
- Matching 1-page investor teaser
- 2 revision rounds
- Editable PowerPoint + source
Complete
A comprehensive deck for detailed raises and sales — full appendix, plus a condensed sales version.
Rush available
- 25–40 slides — deck + appendix
- Custom graphics & data-room slides
- Condensed sales version of the deck
- 3 revision rounds, white-glove
- 30-minute strategy call
- All source files
N° 01Presented or sent
Decide this first — it changes everything.
01
A presented deck is sparse
You are the narration. Slides carry one idea each, in type big enough for the back row, and the detail stays in your mouth rather than on the wall. Reading your own slides aloud is the fastest way to lose a room.
02
A sent deck carries itself
No presenter, no questions, often skimmed in two minutes. It needs headlines that state the point rather than name the topic, and enough on each slide to survive being read alone.
03
Trying to be both produces neither
The usual compromise — dense slides read aloud — is worse at both jobs than either done properly. If you genuinely need both, the answer is one deck and a leave-behind, not one document straddling the middle.
N° 02What makes a deck work
Structure first, then everything else.
01
Headlines that say something
'Q3 Results' names a topic. 'Q3 revenue grew 40% on flat headcount' makes the point. A reader who only reads headlines should still get the argument — most readers are exactly that reader.
02
One idea per slide
Two ideas on a slide means the audience picks one and misses the other, and you cannot control which. Splitting is free; slides are not a scarce resource.
03
Charts that answer a question
Every chart should exist because someone would otherwise ask something. If you cannot name that question, the chart is decoration and it is competing with your point.
04
Typography that survives a projector
Minimum sizes, real contrast, and no hairline grey type. We set decks against the worst realistic room, not the designer's monitor.
N° 03How we work
Your file back, still editable.
01
Structure before styling
We start with the running order and the headline of each slide. Fixing a story problem with better typography is expensive and it does not work — that gets settled while it is still cheap to change.
02
Native files with real masters
PowerPoint, Google Slides or Keynote — with slide masters, defined text styles and a working colour palette, so the next twenty slides your team adds still look like the first twenty.
03
Redesign or restructure, stated honestly
Send the existing deck. Sometimes it needs new design; sometimes the design is fine and the order is wrong. We will tell you which, including when the cheaper answer is the right one.
Questions
The answers we give most often.
- What is a slide deck?
- A set of slides supporting a talk or read on its own. Often used interchangeably with 'pitch deck', though a pitch deck specifically asks for a decision.
- How many slides should it have?
- As many as the argument needs. A ten-minute talk rarely supports more than fifteen; a read board pack can run to forty.
- Should it be presented or sent?
- Decide before designing — they are different documents. Most decks fail by trying to be both.
- What format do you deliver?
- PowerPoint, Google Slides or Keynote, fully editable with proper masters, plus PDF for sending.
- Can you redesign our existing deck?
- Yes — most of our work. We will say honestly whether it needs redesign or restructure.
- Will it work on a projector?
- We design against the worst realistic room — washed-out projector, back row — which sets minimum type sizes and rules out low-contrast palettes.
Next step
Deck not landing?
Send the file and tell us the room it has to work in. We will come back on whether it needs redesigning or restructuring.