A studio service
Real estate pitch deck design where the pro forma is the story.
Real estate decks are numbers-first. IRR, cap rates, waterfall structures. The investor question is always the same: what do I get paid and when. We design with the precision of a financial model and the clarity of editorial design.
Investment
Three ways to raise.
Fixed price, fixed scope. Pick the tier that matches your raise — from a single deal deck to a full capital-raise kit.
Deal Deck
A polished deck for a single deal — you bring the numbers, we design them.
5–7 business days
- 12–15 designed slides
- Pro forma, waterfall & comps — designed from your figures
- Your brand applied throughout
- 1 revision round
- Editable PowerPoint source files
Investor Package
The full raise: we build and visualise the model, plus a teaser for the data room.
Priority · 4–5 business days
- 18–25 designed slides
- We build & visualise the financial model — returns, sensitivity
- Matching 1-page investor teaser
- 2 revision rounds
- Editable PowerPoint + model files
Capital Raise Suite
A complete capital-raise kit — deal and fund versions, full data-room set.
Rush · 3 business days
- 30–50 slides — deal + fund versions
- Full model, custom maps & asset renders
- Data-room set: deck + LP teaser + one-pager + appendix
- 3 revision rounds, white-glove
- 60-minute strategy call
- All source files + reusable fund template
N° 01What real estate decks get wrong
Four design failures that lose institutional capital.
01
Sales brochure aesthetics
Glossy photography, lifestyle copy, and residential marketing design signal amateur capital formation to institutional investors. Real estate investment decks should read like private equity investor letters — restrained, precise, data-forward.
02
Waterfall hidden in the appendix
The waterfall structure is how investors calculate their return. If it's buried after slide 20, the deck is working against you. Design the distribution waterfall as a primary slide, not a backup.
03
Pro forma without assumptions
A projection without stated assumptions is a wish, not an analysis. Every revenue and expense line needs a footnoted assumption. Investors will rebuild the pro forma — design it so they can do it without asking.
04
Track record that doesn't travel
A verbal track record buried in a team bio doesn't work for sophisticated capital. A dedicated track record table — project name, vintage, equity, IRR, exit — is the design that closes institutional conversations.
N° 02What goes in a real estate pitch deck
The eleven slides an investor actually reads.
01
Investment summary
The deal on one slide — target IRR, equity multiple, hold period, and total raise. This is the slide that gets screenshotted, so every number must reconcile with your model.
02
The opportunity
Why this asset, why now. The mispricing you're exploiting and the specific value-add plan — renovate, re-tenant, reposition, or operate better.
03
Location & market
The submarket that does half the underwriting: demand drivers, rent trajectory, and the supply constraints that protect your rents.
04
Pro forma & returns
NOI growth through the business plan, yield on cost, and the exit. Every line footnoted with its assumption so investors can rebuild it without asking.
05
Deal structure & waterfall
Preferred return, splits, and promote — as a tiered diagram with a worked dollar example. Fees shown beside the promote, never hidden.
06
Comps, risk & sponsor track record
Basis below the comps, risks named with mitigations, and a full-cycle track record table: project, vintage, equity, IRR, exit.
N° 03Who this is for
Every deal structure. Every capital stack.
01
Real estate developers
Ground-up development and value-add acquisitions. Deal-specific decks that lead with the pro forma, waterfall, and construction risk mitigation.
02
Real estate fund managers
Commingled funds and separately managed accounts. Fund decks that lead with investment strategy, manager track record, and pipeline overview.
03
PropTech founders
Technology platforms with real estate moats. Decks that bridge institutional real estate fluency with venture capital metrics — ARR, take rate, AUM under management.
Sample slides
Sample slides, in house style.
Generated in our editorial discipline — framed to your vertical. Every deck we ship is original and bespoke.
Questions
The answers we give most often.
- What financial slides must a real estate deck include?
- Acquisition summary (purchase price, cap rate, LTV), pro forma (revenue, NOI, DSCR by year), waterfall structure (preferred return, IRR hurdles, promote), and exit analysis (projected IRR, equity multiple).
- How do I design a waterfall structure clearly?
- A horizontal tiered diagram — preferred return, catch-up, promoted interest — with splits labelled at each level and a worked example column with actual dollar amounts.
- Should I include a market comparable slide?
- Yes. Cap rate comps, recent transaction prices per square foot, and rent comps. Three-column table: subject property, comp average, market range. Sources and dates in footnotes.
- How do I present the sponsor track record?
- A table: project name, asset class, acquisition date, equity invested, IRR realised (or projected), and exit date. Three to five deals minimum for institutional investors.
- What's the right design aesthetic for real estate decks?
- Institutional and editorial — the aesthetic of a private equity investor letter, not a residential sales brochure. Clean financial tables, restrained typography, high-quality asset photography.
- Do you design deal-specific decks or fund decks?
- Both. Deal decks focus on pro forma and waterfall. Fund decks focus on strategy, track record, and pipeline. Same editorial design approach, different slide sequences.
Next step
Ready to build the real estate deck?
Send us your pro forma and deal structure and we'll have a first draft in five business days.