A studio service
Pitch deck writing the argument, before the artwork..
Most decks that fail are not ugly. They are unclear — the point arrives on slide nine, every headline names a topic instead of making a claim, and the reader gives up before the good part. Writing is where that gets fixed, and it is cheaper to fix there than anywhere downstream.
Investment
Three ways to raise.
Fixed price, fixed scope. Pick the tier that matches your raise — from a single deal deck to a full capital-raise kit.
Essential
A sharp investor deck at the length most decks should be — you bring the content, we design it.
5–7 business days
- 12–15 designed slides
- Core investor structure (problem → ask)
- Your brand applied throughout
- Custom charts (market, traction)
- 1 revision round
- Editable PowerPoint source files
Standard
The full raise: we shape the narrative from your inputs at the length investors actually read.
Priority · 4–5 business days
- 15–20 designed slides
- We build the narrative from your inputs
- Full custom chart set
- Matching 1-page investor teaser
- 2 revision rounds
- Editable PowerPoint + source
Complete
A comprehensive deck for detailed raises and sales — full appendix, plus a condensed sales version.
Rush available
- 25–40 slides — deck + appendix
- Custom graphics & data-room slides
- Condensed sales version of the deck
- 3 revision rounds, white-glove
- 30-minute strategy call
- All source files
N° 01What actually gets written
Order first, sentences second.
01
The running order
Which slide opens, what has to be believed before the ask makes sense, what moves to the appendix. Reordering a deck changes how convincing it is more than any rewrite of the words on it.
02
A headline per slide that makes a claim
'Market' is a label. 'Three million UK tradespeople still invoice on paper' is an argument. Someone who reads only your headlines should arrive at your conclusion — and plenty of investors read exactly that way.
03
Body copy that survives being skimmed
Short, specific, and free of the words that mean nothing under scrutiny: leading, innovative, seamless, revolutionary. If a sentence would be equally true of a competitor, it is not doing any work.
04
The appendix as a real answer
Detail pulled out of the main flow, organised so you can jump to it when asked. A tidy appendix lets the main deck stay short without looking thin.
N° 02Where the line is
We write the deck. You own the claims.
01
Your facts, our framing
Market size, traction, unit economics, roadmap — all from you. We decide emphasis and order. We do not originate numbers, and if a claim needs evidence you have not sent, we will ask rather than write around it.
02
No invented proof
We will not fabricate logos, testimonials, pipeline or projections to fill a gap on a slide. An investor who finds one invented thing re-reads everything else assuming the worst — the downside is total, and it is not worth a tidier page.
03
We will name a proposition problem
If the deck is not landing because the underlying argument has a hole, better writing will not close it. Saying so early is more useful than delivering polished copy over a problem you will meet again in the room.
N° 03How it runs
One conversation, then two rounds.
01
A working session, not a questionnaire
Most of the convincing detail is in how you answer a follow-up question, not in a form. We record it, and the best lines in the finished deck are usually things you said out loud without noticing.
02
Draft in outline before prose
You see the running order and every headline before a word of body copy is written. Disagreements about structure are cheap at that stage and expensive after.
03
Written to be designed
Copy is written knowing what the slide will look like — how long a headline can run, how much fits beside a chart. Writing done blind to layout gets cut to fit later, and the cutting is done by whoever is least attached to the meaning.
Questions
The answers we give most often.
- What's included?
- Running order, a headline for every slide, supporting body copy, and the appendix structure.
- Do you write it from scratch?
- We write the deck, not the business. You bring the facts; we decide what leads and how each slide states its point.
- Can I get writing without design?
- Yes — a slide-by-slide document ready for whoever builds the deck. Most people take both, since headlines and layout are written together.
- How involved do I need to be?
- One substantial session, then two rounds. The specific detail that convinces only exists in your head.
- Will it sound like us?
- We work from how you already talk about the business rather than imposing a house voice.
- What if the story itself is the problem?
- We'll say so. Better sentences don't close a hole in the proposition.
Next step
Deck says everything except the point?
Send the current version and tell us who reads it next. We'll come back on whether it needs rewriting, reordering, or something harder.
